Valspar Exterior Stain
Let’s consider the paint market (our topic for the term) and where product development takes place
with paint. PLEASE DO THE FOLLOWING AND ANSWER IN PARAGRAPH FORM.
Search online and identify at least four (4) new paint products introduced in the past 4 or 5
years. Do NOT discuss tools use to apply paint, clean up paint, scrape paint, etc… We are
concerned entirely with the market of the paint itself. Then answer the following:
1. Please briefly describe in paragraph form the four new paint products. For each product:
1. Describe what makes the product “new”
2. Describe the brand under which the product is delivered. Why does this product make
sense/not make sense with that brand?
3. In what sales channel (store types) can the product be found?
4. For each product, explain how it might enhance the “value” delivered to customers.
2. Which of the four new paint products you found seems likely to create the best long term
demand for product from that paint brand?.
3. For the product you think which will generate the best long term demand, what type of
CONSUMER RESEARCH might you recommend to learn about how consumers will respond
to the product?
1. Which research methodology?
2. What specific issues would you want to learn about?
REMEMBER: Color cannot be replicated effectively online — color is different on each computer and
monitor. Color is also “backlit” on a monitory — nothing like real life. Your suggestions MUST take
this into account.
4. Does the price of this product seem effective to you (effective meaning it is a good approach for
the paint company’s marketing)?
1. Is it higher or lower than other products from that same brand? Why?
2. Is it higher or lower than other products from OTHER paint brands? Why
Valspar Exterior Stain
The Valspar exterior stain is one of the paint products introduced in the Market in 2017. The name Valspar had been on the Market since 1903, but in June 2017, Sherwin Williams acquired the Valspar exterior stain as the new variety of the time. The reason for the product's consideration is that it provides all-weather protection compared to the other paints that only offer protection within given weather. Additionally, the stain is only effective in one coat and proves cost-friendly. The product is also available in a clear finish with both transparent and semi-transparent varieties (Pro-Builders, 2020). The product is delivered under the wood stain brands. The product makes sense within the brand because it mainly coats the exterior wood designs. The product is found in the Sherwin-Williams Paint Stores. The Valspar external stain product reduces the cost spent on multiple different weather paints since it is all-weather effective.
Moisture Barrier Interior Latex Sealer
The Moisture Vapor Latex Sealer was introduced to the Market in 2018. The vapor barriers were initially used earlier in the 1950s, but the 2018 introduction of the moisture Vapor Interior Latex sealer was the innovation. The product is considered new because it is technically made to reduce the loss of moisture from the ceilings and the walls, a property that is not available in the other types of paints. The product is also effective for various layouts such as drywall, wood, and concrete since it has been made using the waterborne formula incorporating several primers into a single product (Pro-Builders, 2020). Another "new" perspective of the product is the ease of being cleaned with water and the relief to be top-coated by other interior latex products. This property was missing in the previously presented products.
The product also belongs to the wood stain brands. The product makes sense within the brand since it is used to coat and protect the woody protection of the interior sections of the wooden segments. Additionally, the product makes sense with the brand because the woodwork brand is mainly associated with making both interior and exterior paints. The product can be found in the Sherwin-Williams Paint Stores (Pro-Builders, 2020). The need for products with multiple roles is one of the customer's needs, and the product is by providing numerous aid such as being effective in concrete, ceilings, and even walls.
The Emission Free Waterborne Paint
The Emission Free Waterborne Paint was introduced in the Market in 2018 as a new paint product. The reason for considering the product as new is because of the asthma certification. It has been confirmed not to contain asthmatic triggering factors, thus healthy for use with uncovered noses. The product consists of 100% zero emissions, and zero VOC products have eased to be recoated within an hour after the application (Pro-Builders, 2020). The Benjamin Moore product brand delivers the product. The product makes sense with the delivery brand since the Benjamin Moore company mainly specializes in the offer of paint products. One of the customer's values is maintaining health despite using the purchased products. Therefore, the Emission Free Waterborne Paint protects the customers from the hypersensitive reactions that can come alongside the inhalation of the product.
LOW-VOC Acrylic Paint
The product was introduced in the Market in the year 2018. The product is considered new because of the improvement because it contains added properties that are not present in other types of paints. Some of the added properties are the maximum protection against the Ultra Violet fade and the reduced quantities of ethylene glycol that are so common among other products that have been initially produced within the company. The product also contains mildew and water intrusion properties that ensure maximum customer satisfaction (Pro-Builders, 2020). The Dunn-Edwards brand delivers the product. The delivering brand makes a lot of sense with the product since it is mainly associated with the delivery of the paint products.
Of the four new pain products, the emission-free waterborne paint is likely to create a long-term demand from the customers. The reason for such consideration is two. The first reason for the long-term customer demand is the health conservation perspective of the product. The product does not contain asthmatic triggering factors, thus healthy and not associated with the health risks common among other paint products (Pro-Builders, 2020). The product will serve long-term customer satisfaction because of the ease of mixing with other products or using them independently and providing excellent results. The initial products mostly contain specific properties, but then emission-free waterborne pain includes a lot of traits from a single paint.
For the emission-free paint from the Benjamin Moore brand, the research methodology to affirm the long-term customer satisfaction is the quantitative research that involves observation and tallying of the different responses presented by the customers. Some customers may not have the correct details about the products, so the tallying will prove effective in establishing the customer base (Pro-Builders, 2020). In addition, I want to learn about the rate o customer acceptance of the added incentives from the previous products that the same brand has always produced.
The price of the product seems effective to me. The product goes for 56.99. The price is considered cheaper compared t the other initially produced products that only served single purposes but were very expensive (Pro-Builders, 2020). However, compared to the other brands, it is more costly due to the needed raw materials and the value of the producing brand.
Pro-Builders. (2020, March 31). 5 New Paint and Stain Products Hitting the Market. Professional Builder. https://www.probuilder.com/building-products-paints-and-stains
Tough Essay Due? Hire Tough Essay Writers!
We have subject matter experts ready 24/7 to tackle your specific tasks and deliver them ON TIME, ready to hand in. Our writers have advanced degrees, and they know exactly what’s required to get you the best possible grade.