Marketing Strategy: Tyres

Marketing Strategy: Tyres

How would you go about identifying the key resources which separate Tyres from their competition?

Key resources are the required inputs and materials necessary for a company to accomplish its goal or carry out a specific activity. The resources aid in the delivery of services and products to consumers. The sustainability and ability of the company to be profitable are dependent on the available resources. The resources can be physical, human, financial, and intellectual (Heyes et al., 2018). Determine the capability of the tires industry to fulfill its value proposition in the industry. Conducting appropriate job analysis allows you to identify the person's characteristics, the number of personnel, and how they are staffed across various positions.

Which key resources represent a sustainable competitive advantage and are not easily replicated by Tyres' rivals in its marketplaces?

The relevance of the tires industry depends on its ability to provide quality and better services than its counterparts. Human resources include all the people engaged in actions whose primary role is to enhance service delivery to consumers. They utilize their interpersonal skills such as communication to pass information about the durability and efficiency of the tires. Its ability to deliver tires to customers boosts the quality of its brand (Parsons et al., 2019). The customers can appreciate their services because they save on the cost and time going to the store to pick up the tires. Competitive ability is strengthened by maintaining customer satisfaction and meeting their demands due to a reputable customer care team.

Physical resources are the tangible resources required to run day-to-day operations in a business. They include the raw materials, storage facilities, vehicles, distribution networks, and buildings for conducting the business (Heyes et al., 2018). The company should be located in a strategic place that is easily accessible to the customers. Raw materials used are high quality to ensure that the products are durable and safe. Adequate infrastructure such as buildings and storage facilities ensures that the company can meet the customers' needs and demands because tires are always available (Parsons et al., 2019). Also, maintaining the pricing of the tires within an appropriate range that is affordable promotes the retainment of customers. 

References

Heyes, G., Sharmina, M., Mendoza, J. M. F., Gallego-Schmid, A., & Azapagic, A. (2018). Developing and implementing circular economy business models in service-oriented technology companies. Journal of Cleaner Production, 177, 621-632.

Parsons, C. R., Nguyen, D. X., & de Vanssay, X. (2019). New Evidence of Market Competition in the Japanese Tire Industry Using Market Share Analysis. Journal of Asia-Pacific Business, 20(3), 235-256.