Social Media Campaign
Question
NIM1 — NIM1 TASK 1: SOCIAL MEDIA CAMPAIGN
COMMUNITY HEALTH AND POPULATION-FOCUSED
NURSING FIELD EXPERIENCE — C229 REGULATED — NIM1
TASK OVERVIEW SUBMISSIONS EVALUATION REPORT
COMPETENCIES
7019.1.1
: Epidemiology
The
graduate applies principles of epidemiology to the assessment of the healthcare
needs of communities.
7019.1.2
: Community Care and Collaboration
The
graduate plans and coordinates community care in collaboration with community
partners.
7019.1.3 : Community Advocacy
The
graduate develops culturally sensitive and relevant strategies to advocate for
populations, based on knowledge of community health systems.
7019.1.4
: Community Health Promotion
The
graduate proposes health promotion initiatives and services to promote disease
and injury prevention.
INTRODUCTION
Part
of cultural competency is advocating for sensitive patient populations with
regard to health issues or needed improvements in the community. A big part of
advocacy is uncovering effective stories discovered in your community
assessment. Equally important is understanding how to broadcast your
discoveries to the larger community. In our society today, social media is a
powerful leveraging tool to get a story out, build support, and demonstrate
advocacy..
In
this task, you will be submitting your completed Community Health Field
Experience timelog. The activities you completed in your community relay back
to your field experience topic and focus on a primary prevention. In addition,
you will create a social media campaign to convey a health message to the
target population.
Please note: Your timelog will be submitted via Qualtrics. As
you input activities and sign it, the document will be emailed to you. You can
then attach the final, signed document in EMA as a part of this task.
REQUIREMENTS
Your submission must be your original work. No more than
a combined total of 30% of the submission and no more than a 10% match to any
one individual source can be directly quoted or closely paraphrased from
sources, even if cited correctly. The similarity report that is provided when
you submit your task can be used as a guide.
You must use the rubric to direct the creation of your
submission because it provides detailed criteria that will be used to evaluate
your work. Each requirement below may be evaluated by more than one rubric
aspect. The rubric aspect titles may contain hyperlinks to relevant portions of
the course.
Tasks may not
be submitted as cloud links, such as links to Google Docs, Google Slides,
OneDrive, etc., unless specified in the task requirements. All other
submissions must be file types that are uploaded and submitted as attachments
(e.g., .docx, .pdf, .ppt).
Part 1: Field Experience Project Submission
Note: Your timelog must be submitted with your
assessment. If both are not submitted at the same time, your task may be
returned to you without evaluation.
A. Submit
a completed “Community Health Field Experience Timelog” by doing the following:
1. Include
the date of each
activity.
2. Include
a brief description of each
activity.
3. Include
the name of the contact person, a working phone number, and a full physical
address.
Note: If an email address is available for the contact
person, you may choose to include it.
4. Include
the number of hours spent on each
activity (not including preparation time).
5. Describe
how each activity relates to
your selected Field Experience topic.
6. Record
a total of 90 hours that meet each of the following requirements:
● 25 assigned
simulation activity hours
● 65 student
planned activity hours based on the attached “Field Experience Activities List”
● no
prep time hours (i.e., prep time is not to be included in reported hours)
Note: If your timelog is returned from evaluation with
corrections needed, please modify the output you received via email to make the
necessary corrections.
Part 2: Social Media Campaign
Note: The “CDCynergy” web link provided in the web links
section below may be useful in completing your social media campaign. The use
of this web link is optional, i.e., not required.
B. Write
your community health nursing diagnosis statement.
1. Explain
how the health concern from your community health nursing diagnostic statement
is linked toa health inequity or health disparity within the target population.
a. Discuss
the primary community resources and primary prevention resources currently in
place toaddress the health concern.
b. Discuss
the underlying causes of the health concern.
2. Discuss
the evidence-based practice associated with the Field Experience topic.
a. Identify
data about the selected Field Experience topic from the local (e.g., county),
state, and/ornational level.
C. Develop
a community health nursing social media campaign strategy that will convey your
health messageand address the Field Experience topic by doing the following:
1. Describe
your social media campaign objective.
2. Recommend
two population-focused social
marketing interventions and justify how each
would improve the health message related to your selected Field Experience
topic.
3. Describe
a social media platform you would use that is appropriate for communicating
with the targetpopulation.
a. Discuss the benefits of the selected social
media platform in supporting preventative healthcare.
4. Discuss how the target population will
benefit from your health message.
D. Describe
best practices for implementing social media tools for health marketing.
E. Create
a social media campaign implementation plan by doing the following:
1. Describe
stakeholder roles and responsibilities in implementing the plan.
2. Discuss
potential public and private partnerships that could be formed to aid in the
implementation ofyour campaign.
3. Create
a specific timeline for implementing your campaign.
4. Explain
how you will evaluate the effectiveness of the campaign.
5. Discuss
the costs of implementing your campaign.
F. Reflect
on how social media marketing supports the community health nurse’s efforts to
promotehealthier populations.
1. Reflect on how your social media campaign
could apply to your future nursing practice.
G. Acknowledge
sources, using in-text citations and references, for content that is quoted,
paraphrased, orsummarized.
H. Demonstrate
professional communication in the content and presentation of your submission.
File Restrictions
File
name may contain only letters, numbers, spaces, and these symbols: ! - _ . * '
( ) File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z


Solution
Social Media Campaign
B: Diagnosis Statement
The outbreak of Covid-19 led to an increased
rate of hospitalization, death, and infection among Black and Hispanic groups
in my community which was related to low compliance to preventive measures, as
evidenced by low vaccination rates.
B1. Health Disparity or inequity
The outbreak of Covid-19 affected the
whole world, but each country had its way of mitigating the spread of the
virus. But even though the pandemic affected people regardless of religion,
gender, power, and race, there is a high rate of disparity and inequality in
healthcare that affects Blacks and Hispanic persons. In America, Blacks and
Hispanic people are most of the time discriminated against when it comes to the
healthcare system. For instance, when the U.S started vaccinating for Covid-19,
the vaccines were scarce, thus leading the country to prioritize vaccination of
healthcare workers, which exposed Black and Hispanic people to the significant
impact of the virus. The country's shortage of vaccines and health inequality contributed
to increased deaths, hospitalization, and infection in the group.
B1a. Primary community resources and prevention
resources
The primary resources that helped address
the pandemic issue included community healthcare facilities such as clinics and
nursing homes. Given their importance to the community, there were equipped
with healthcare providers such as nurses, physicians, and other healthcare
professionals. The mandate of healthcare providers was to treat and educate the
community on the impact of Covid-19 on their lives.
B1b. Underlying Causes
From the analysis of the targeted
population, it has been indicated that the underlying cause of the high rate of
hospitalization, death, and infection due to the Covid pandemic was a racial
disparity in fighting the disease (Zerefsky, 2020). Blacks and Hispanics people
have higher rates of preexisting conditions such as diabetes and obesity, which
exposes them to the Covid pandemic and can lead to more negative effects (Xu et al., 2020).
Also, most Blacks and Hispanic people in my community were doing casual jobs
such as bus drivers and custodians, which made it easier to expose them to the
pandemic.
B2. Evidence-Based Practice
It is clear that Covid-19 was a new
pandemic that originated in China; thus, evidence-based practices needed to be
formulated. But according to different scholars, it has been indicated that
social distance and isolation were vital measures that were used to reduce the
spread of the pandemic (Nicola et al., 2020). Another way to reduce the spread
of Covid-19 is hand washing and quarantine.
B2a. Identification of Data
From the data I have analyzed, it is
clear that data at the state level that one out of 1,000 black people in the United
States died from the Covid pandemic. Also, data from amfAR shows that 22
percent of states in America are disproportionately black (Rose, 2020).
From this view, at least 50 percent of Covid-19 cases that were recorded in the
country were a black whole 55 percent of death were black people.
C1. Social Media Campaign Objective
It is fundamental that the main
objective of establishing this campaign is to make Blacks and Hispanics embrace
prevention measures that aim to prevent the increased spread of the Covid
pandemic. More importantly, the campaign's objective will take the initiative
of comparing the impacts of the pandemic before and after the campaign. In
general, it aims to ensure that it reduces deaths, hospitalization, and
infection of the targeted population from Covid-19.
C2. Population-Focused Social Marketing Interventions
Given the importance of this social
media campaign to my community, I will collaborate with community resources
outreach interventions as population-focused social marketing interventions. For
instance, collaboration with community resources is vital because it will
educate Blacks and Hispanic people about how Covid-19 spreads and the measures
they need to take to mitigate its spread. This means that collaboration with
community resources is an essential way of improving the health and well-being
of the population. Also, community outreach intervention collaboration will
help the targeted population to understand the benefits of masks and isolation in
reducing the transmission of the pandemic.
C3. Social media platform
Looking at the aim of my campaign to
the community, the most suitable social media to use is Facebook. This is
because using the platform makes it will easier to share campaign information with
targeted populations in America and across the globe because it is
cost-effective.
C3a. Benefits of social media platforms
The social media platform I will use
in this campaign is Facebook, which will help create a public group that will
be mandated to disperse information on how the targeted population can contain
the spread of the pandemic. The idea of coming up with public groups on
Facebook is to allow for sharing of resources and knowledge links among the
targeted group in my community. Also, apart from helping to promote awareness of
the importance of prevention, it can help fight discrimination and racism to
ensure Blacks and Hispanic people are supported through prevention and
community resources to mitigate Covid-19.
C4. Target Population
This social media campaign is
essential to the targeted population in numerous ways. For instance, it will
inform the targeted population about preventing the Covid pandemic, thus
reducing deaths and hospitalization infection. Another significant aspect of
this campaign to the targeted population is that it will dispense information
to them on the need to improve lifestyle changes to reduce preexisting
conditions that can lead to the risk of Covid-19. Therefore, the main message
of my social media campaign will be to be sensitive to the targeted population
on the importance of prevention to reduce severe damage caused by Covid-19 in
the community.
D. Practices for implementing social media tools for
health marketing
Given the importance of this campaign
to the community, it is essential to ensure that fundamental rules are followed
to allow people access accurate, credible, and current information about the
impact of the Covid pandemic. For instance, the first thing I would do is to
ensure that information that will be presented on social media is not viewed as
the sole unobstructed truth. This means that it is essential to investigate the
credibility of information so that to ensure it is trustworthy. For this reason,
my social media campaign will be science-based in order to make sure the
information it represents is reliable and credible.
E1. Stakeholder Roles and Responsibilities
It is fundamental that my social
media campaign is meant to ensure that the effect of Covid-19 on Blacks and
Hispanic people is prevented; thus, stakeholders that will be included in the
campaign are the community health department, local hospitals, government
officials, and community nurses. Although apart from the mentioned stakeholder,
I will be the main stakeholder in the campaign. As the main stakeholder, my
role will ensure the campaign is credible, accurate, and reliable. Furthermore,
community nurses will be in charge of ensuring that individuals are informed on
prevention techniques such as wearing face masks, isolating themselves, and washing
their hands. The local hospitals will help in providing treatment plans to the affected
people in the community and prevention measures to the uninfected.
E2. Potential public and private partnerships
Given that this campaign is mainly
meant to help the public, both private and public partners sector will help to
implement it. For example, public partners like the government will be critical
in ensuring that targeted people have masks and other personal protective
equipment to limit transmission. Also, government agencies will help in
reducing the cost of healthcare, thus minimizing discrimination against Blacks
and Hispanic persons when accessing health. On the other hand, the private
partnership will include nurse doctors, community health nurses, and infectious
disease doctors who will help ensure that the targeted population is educated
on essential methods of reducing transmission. To make their education
effective, they can use videos to popularize my campaign.
E3. Timeline for implementing campaign
My campaign aims to ensure that there
is increased compliance to the Covid-19 prevention measures to reduce the risk
of hospitalization, death, and infection among Blacks and Hispanic persons within
three months. In the first month, my mandate will be to evaluate the impact of
using social media campaigns in preventing Covid-19 by benchmarking previous
similar projects that have succeeded. After evaluation in the second month, I
will develop a public Facebook group where I will present my campaign. Creating
a public Facebook group is to help collect information and relevant data from
health experts. In the same month, I will launch a social media campaign to
educate the targeted population in my community regarding the importance of
Covid-19 prevention and safety protocols. In the last month of the campaign, I
will be able to analyze the feedback from the Facebook users, thus allowing
partners and shareholders in the campaign to give their views. Also, after I
have analyzed the data, I will take time to determine if I met the objective of
my social media campaign to reduce the risk of covid-19.
E4. Evaluation
In order to know the success of my
social media campaign, it is fundamental to evaluate it through assessment and
data evaluation. For this case, I will evaluate the campaign through Facebook
feedback from the participants or users. Through the participants' comments,
likes, and shares, I will know that the campaign is effective and many people
are satisfied with it. Furthermore, given that I need to know the campaign's
effectiveness, I will use web analytics such as Google Analytics to gather
Facebook users' feedback on the campaign's benefit in preventing the Covid
pandemic.
E5. Cost of Implementing Campaign
My campaign is focused on ensuring
that Covid-19 does not impact my community, it will be cost-effective so that
to ensure available resources are adequate. For instance, Facebook is one
essential platform because it is free. Despite this, I will have to allocate
$700 to the campaign so that it can help to cater to different things. For
instance, I need to gather resources from the donors to facilitate advertising
and also compensate experts who will be consulted. In the implementation of
this campaign, I also need to meet the costs of internet connection and
maintenance. With my available budget at least, I will use $250 for advertising
and $350 for consultation. The remaining $100will be used to pay the Media
Manager running the Facebook platform.
F. Reflection on social media campaign
In my view, my social media marketing
will be essential to the public because it can help in the prevention of
Covid-19 and promote healthier populations. Although indeed the pandemic
affected my community, the use of social media marketing is vital because it
can help people overcome its impacts. This means the use of free platforms such
as Facebook can enable to reach more people so that to make them know how risks
related to Covid-19 can be reduced. More importantly, social media marketing
will help inform many people in remote areas about the effect of the pandemic
without interacting physically.
F1. Reflection on future nursing practices
In conclusion, my social media
campaign can be used in the future nursing practice in several ways. For
instance, it can help the nurses simulate health care issues in the future. With
the current advancement of technology, it is clear that nursing practice is
changing; thus, technology is taking over some healthcare objectives, including
informing the public about essential healthcare measures. For this reason, the
campaign will play a significant role in ensuring that it informs the public to
curb healthcare challenges. Together with healthcare technologies such as
telemedicine, nurses will help my community fight effective diseases like
Covid-19.
References
Nicola, M., O'Neill, N.,
Sohrabi, C., Khan, M., Agha, M., & Agha, R. (2020). Evidence based
management guideline for the COVID-19 pandemic-Review article. International
Journal of Surgery, 77, 206-216.
Xu, G., Yang, Y., Du,
Y., Peng, F., Hu, P., Wang, R., ... & Chang, C. (2020). Clinical pathway
for early diagnosis of COVID-19: updates from experience to evidence-based
practice. Clinical Reviews in Allergy & Immunology, 59(1),
89-100.
Rose, S. A. (2020).
Research Roundup: How COVID-19 Impacts African Americans.
Zerefsky.
M. (2020, May 13). Why African American communities are being hit hard by
covid-19. American Medical Association. Retrieved May 9, 2022, from https://www.ama-assn.org/delivering-care/population-care/why-african-american-communities-are-being-hit-hard-covid-19




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