Sustainability Literacy- Triple Bottom Line

Sustainability Literacy – Triple Bottom Line

The company will be a $1 million investment Mobile Apps Corporation. The primary aim will be to transform businesses through mobile applications that will enable them to seamlessly manage their customers and products. The capital will cover operating costs, corporate services, and other revenue generation streams. The company's purpose will be to foster revolution in the e-commerce sector by enabling other companies to digitize their operations. In addition, the mobile applications will enable companies to acquire new customers, establish relations, and ensure partnerships with the communities and the environment. The business's mission statement will be 'helping businesses boost their customers' growth while focusing on social and ecological preservation practices through partnerships with various stakeholders.' Generally, the mobile Application business will look beyond profit maximization to social and environmental benefits to society.

How the business will Address Sustainability Problem

The company's core objective will be to create corporate and social benefits for all stakeholders. The company will use part of its profits to initiate training programs for young people in society on the best digital business practices they can adopt to change their living standards. The training aims to raise more technological leaders in the community that will boost the digital transformation of companies and institutions. The company's success will be measured by the number of youths trained in digital skills and the companies' conversation into digital from traditional business systems. In addition, the company will aim to reduce the paperwork used by most businesses to store their customers' data and manage their stocks.

The company will establish a financial reporting system that will include profits and non-profit impacts it has achieved in society. While most organizations focus specifically on raising their profit margins, our company will focus on using the profits to train and mobilize stakeholders to embrace digital technology in business. The business's success will be based on the economic impact on society by recording the number of companies that have benefited from our services. The company will also maintain data of customers served through our mobile applications and their feedback on the services compared to traditional physical services.

The company's ecological impact will be a reduction in paper manufacturing that leads to reduced deforestation. Paper manufacturing depends on trees that must be cut down but continuous deforestation results in ecological imbalance. Therefore, the company will focus on sustaining the ecosystem by ensuring that most companies in the area, regions, and abroad embrace mobile Applications in their operations. The company will use life cycle and input-output analysis to measure the ecological impacts on the environment. The life cycle analysis will focus on the number of trees planted in various regions against those cut for paper production. The input-output analysis will focus on the rate of paperwork requirements by various organizations against the rate of paper production.

The company's social impact will be measured by the number of businesses and companies that have adopted our mobile Applications in their operations. The company will segment its customer base into individual and corporate customers to determine how many youths have benefited from the digital training and how many companies are using our mobile App products. The data of customers' feedback about the company's product will be used to determine the social impact. Finally, the company will apply a social return on investment tool to measure its social impact based on the social value it has added to society.

Impact of the Company’s Products and Services

The primary aim of the mobile Application company is to establish a Triple Bottom Line sustainability framework. The company's products and services will impact social, economic, and ecological systems. First, the company's product will increase customers' and companies' interactions through mobile applications that limit physical contact. Customers will obtain relevant information about various companies without visiting the companies' premises. Secondly, products will boost the profits of our company and all other companies that have subscribed to our Mobile Application services. Many of the company's customers will experience a reduction in operations costs due to mobile apps to serve their customers. In addition, the production of the company's products will enhance environmental conservation campaigns. Many companies will consider the adoption of mobile Apps in their operations as key to reducing natural resource utilization in their production processes. 

Customers’ Impacts

The company's customers will be our brand ambassadors for our products. Satisfied customers will share their testimonials with the public and encourage curious customers to try the products. Customers of the products will impact the social, economic, and ecological systems. First, the customers will have a social impact after using the company's products by giving free reviews to the public. Moreover, many youths that have benefited from the training will share the training information with other potential youths. In addition, the spread of information about the company's products will lead to more companies and individuals signing up for the products. Finally, the social impact will include growing social interactions among communities and customers across different regions.

Secondly, customers will be profit boosters for the company. An increase in sign-ups and subscriptions to the company's products will increase sales and profitability. The profits earned from sales of the mobile Apps will be used to expand business operations and explore regions yet to be covered by the company's products. In addition, customers satisfied with the company’s product will spread the good news to others and encourage them on the need for ecological preservation by embracing digital technology instead of paperwork.