Marketing Caricatures
Question
Every
company faces a challenge choosing people for their marketing department. These
choices are too often driven by imagined stereotypes rather than wisdom.
READ the following blog post
considering the stereotype issue for Startups.
https://douggarnett.com/business-and-strategy/consumer-marketing/startup-foundersstop-hiring-marketing-caricatures/
Respond
to the following questions. As always, show that you thought carefully about
these answers.
1.
Which
marketer caricatures do you encounter most often — either
in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit
these stereotypes (regardless of validity)?
2.
In the post, I wrote that “…there is
also a healthy tension between the startup mentality (bullish chutzpah which
drives a “do or die” founderdom) and the more subtle, indirect temperament
needed from marketers who will drive your startup’s success.”. Based on what you have learned in this
class & elsewhere, in what ways does the need for a methodical marketing
approach conflict with the “startup mentality”?
3.
In
your own words, explain why lack of diversity has been found to reduce the chances for company success. (Remember that
diversity includes racial, gender, neurodiversity and sexual preference as well
as fundamentally different ways of thinking.)
4.
How
do the marketer stereotypes lead companies to hire less diverse groups of
people despite? Does business school education contribute to this?
Why do these companies still insist that they hire diverse groups — like they
don’t know, live in a bubble, or something else?
5. I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones? Please explain with an illustrating situation if at all possible.


Solution
Marketing
Caricatures
Question1
There are various marketing
caricatures that I usually encounter most often. They include great
communicators and TedTalk Gurus. I usually encounter them in business classes
and mass media such as magazines, radio broadcasts, articles, newspapers, and
published photographs. These marketing caricatures play a significant role in a
company’s success. However, companies should also pay attention because of some
reasons. First, companies should understand that involving great communicators
in startups does not guarantee that a company will succeed. Instead, companies
should also focus on other factors such as the 4p’s of marketing to develop a
viable product that will remain competitive in the market. Also, companies
should pay attention to TedTalk Gurus because they use theories claiming that
marketing is easy. In the real situation, marketing is hard, and companies
should always be ready to encounter risks.
Question
2
A marketer should always implement a
methodical approach because the system helps in setting short-term and
long-term goals. The approach is also essential because it helps determine the
tools and resources that will be applied to meet those goals. Therefore, marketers
should consistently implement a methodical approach to experience growth every
year. In some cases, the methodical approach usually conflicts with the “startup
mentality.” This is because the startup mentality is based on “do or die,”
where the marketer struggles to work within a tight budget and think about how
they can meet customers’ needs. A startup mentality requires the marketer to
solve problems by maximizing effectiveness and streaming processes instead of
solving marketing problems using money. Therefore, a startup mentality ensures
that the company meets customers’ needs.
Question
3
Lack of diversity reduces the chances
of a company’s success in various ways. First, it creates a hostile working
environment within the company. This is because employees create negative
opinions when working in a company that lacks diversity. As a result, the
situation increases turnover because employees feel that they do not fit in,
and a company’s success is negatively affected. Second, it is challenging to
make fast and effective decisions in a company that lacks diversity. This is
because the ideas provided cannot be applied in making effective decisions to
meet the needs of all people. Therefore, the company’s success is affected because
decisions are not made at the right time.
Question
4
Diversity plays a significant role in
the business’s success. However, marketer stereotypes force companies to hire
less diverse groups of people. For instance, many companies believe that
marketing caricatures are the only people who can help the business to succeed.
Therefore, they hire specific individuals such as good communicators,
engineers, and financial analysts. However, business schools do not contribute to
forcing companies to hire less diverse groups because all students are taught
all the marketing strategies that can help a company to succeed. However,
companies still hire less diverse groups because they live in a bubble where
only specific people can help a company to grow.
Question
5
Many companies hire marketers who
they are comfortable with instead of hiring marketers who can meet the company’s
needs. For example, companies may choose marketers who like maintaining peace
and do not ask hard questions. However, they forget that even those marketers
they are not comfortable with can deliver success within the company. For
example, companies can decide to hire an individual involved in technical
activities because they can carry out practical activities. However, they
forget that marketing also requires a dedicated person with other skills such
as introducing new products and looking at other companies’ history.




About Author
Tough Essay Due? Hire Tough Essay Writers!
We have subject matter experts ready 24/7 to tackle your specific tasks and deliver them ON TIME, ready to hand in. Our writers have advanced degrees, and they know exactly what’s required to get you the best possible grade.
Find the right expert among 500+
We hire Gradewriters writers from different fields, thoroughly check their credentials, and put them through trials.
View all writers