The Role of Supply Chain Management: Reverse Logistics
Question
Instructions:
Define the role of supply chain management in terms of reverse logistics. Chose a real company and write about how the company handles and addresses goods returned from customers.
Incorporate at least two references from articles listed within the online APUS library for creating content. The articles must also be cited within the body of the paper and listed on the reference page.
Submission Instructions:
•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Resources and citations are formatted according to APA (7th edition) style and formatting;
.
•Length of paper: typed, double-spaced pages with no less than 2 pages of content. The title and reference pages do not count for length.
I attached two short articles from the school's library to include as references. Please use them in addition to your choices.
Thank you so much


Solution
The
Role of Supply Chain Management: Reverse Logistics
Traditional supply chain management
was known for business-to-customer transactions without the option of
customers' input in the process. However, creating competitive business
structures has pushed most businesses to consider reverse logistics in their
operations (Ta, Esper, & Hofer, 2015). Walmart is an example of a giant
retail firm directly involved in supply chain management. Walmart has adopted
reverse logistics in its supply chain management to ensure its customers are
also involved in value creation (Franklin, 2021). The retail giant uses reverse
logistics to attract and retain most of its customers. Walmart has a wide
variety of products that customers utilize across their value chain, such as
home appliances, edible foods and beverages, electronic items, and laundry
products, among other categories. Generally, reverse logistics helps Walmart
develop customer management services, involve customers in value creation, and
share product information.
Customer
Management Services
Reverse logistics is mainly concerned
with the return of goods by customers to the organization when they do not meet
their expectations. For example, some customers return goods for refurbishing,
repairs, or recycling. Walmart has the responsibility of listening to each
customer's needs and finding ways of addressing them. Customers propel the
existence of its business (Franklin, 2021). Therefore, customer service is the
main priority of Walmart's business. Reverse logistics enable the organization
to develop better customer management strategies to ensure that all customers
get satisfied with their business. For example, when customers return goods for
repairs, Walmart management ensures that the necessary repairs are done on time
and the items are returned to customers. In addition, the company maintain a
database of all returns and categorize them according to various customers'
need (McKee, 2015). Therefore, the continuous use of reverse logistics enables
Walmart to establish good customer management services.
Value
Creation
Supply chain management in reverse logistics
enables companies to develop value addition strategies that make their
customers glued to their services. Walmart is among retail organizations that
believe in customers' value through value creation strategies. Reverse
logistics enable the organization to identify areas of improvement they need to
do for their products and services (Franklin, 2021). When customers return
goods to any of the Walmart retail stores, they ensure to report any defects
and the need to amend the products' quality. Reverse logistics enable customers
to work hand in hand with the organization to suggest quality improvements that
will create value for the products (Ta et al., 2015). As a result, supply chain
management in reverse logistics enables Walmart retail stores to increase the
value of their products by involving customers.
Information
Sharing
Reverse logistics provide firms with
a platform for information sharing between them and their customers. Walmart
retail stores have a systematic information-sharing platform that enables the
retail giant to collect relevant customer data about specific products (Ta et
al., 2015). For example, when customers return products for recycling, they can
share some insights on the best use that recycled products can be made with the
company. In addition, some customers possess relevant working experience from
manufacturing companies which they can share with the company concerning
recycling (Franklin, 2021). Reverse logistics enable Walmart to involve its
customers in repairs, recycling, and managing rented items for the firm's
profitability and value creation for customers (McKee, 2015). Generally, supply
chain management plays the role of information utilization to create a better
customer experience and provide the company with better product management
strategies.
Conclusion
Supply chain management has
transformed from traditional systems where goods flowed only from businesses to
customers. The introduction of reverse logistics enables customers to play an
integral role in determining product quality. Generally, reverse logistics
enable Walmart retail stores to develop better customer management services,
value creation, and product information sharing. Therefore, organizations
dealing with goods and services need to involve their customers in their supply
chain management through reverse logistics.




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