Why Start My Own Business?
Question
In a minimum of four (4) content pages, write an analysis paper formatted per APA 7th edition substantively addressing the following three questions:
- Identify at least three things about which you are passionate. List several possible business opportunities for each of these areas.
- Choose one business idea that you considered in the previous question, which you think you might be interested in pursuing as a small business. Investigate and identify existing businesses that would compete directly with your new business. Identify three possible ways in which to differentiate your business from the competition. Use creative ways in which you can differentiate your business idea. Social media and social influencers are currently trending differentiators.
- Identify your personal reasons for starting a business. List the top three reasons.
Look for connections to the text including flexibility, personal autonomy, schedule setting, personal passion, building something from scratch, helping people, and investing in yourself to name a few.
Support your paper with course materials and at least four (4) additional sources. Use correct APA format throughout. Required page count does not include the title and reference pages. An abstract is not required.
Solution
Why Start My Own Business?
Question1:
There are a variety of motives for individuals to start their own company. For some, it may be the opportunity to be their boss and set their schedule. For others, it may be the chance to build something from scratch and see it grow into a successful enterprise. Others may see it as an opportunity to help others by offering a product or service that fills a market need. Starting a business, for whatever reason, can be a fulfilling experience. And if you’re passionate about what you’re doing, it can be even more gratifying. I am passionate about helping others, working out/training, and sports. And there are several potential business opportunities in each of these areas that I would be interested in pursuing.
One business opportunity I am passionate about is starting my training program for young athletes in the Oakland area. So many talented young athletes in Oakland have the potential to go far in their chosen sport. But often, they don’t have the resources or support they need to reach their full potential. I want to start a business that provides these young athletes with the training and support they need to succeed. This would involve renting space at a local gym or community center, hiring qualified coaches, and providing access to the latest training equipment. I believe this business would be successful because there is a real need for it in the community (Drucker, 1985). And it would be very gratifying to help these young athletes reach their goals.
Another business opportunity I am passionate about is starting my own sports apparel company. There is a growing market for stylish and affordable sports apparel. I could design and produce a line of apparel that would be popular with athletes and casual sports fans. This would involve creating original designs, sourcing materials, and overseeing production. I believe this business would be successful because there is a real demand for stylish and affordable sports apparel. And it would be gratifying to see my designs worn by athletes and fans worldwide.
Finally, I am also passionate about starting my physical therapy practice. I have always been interested in helping people recover from injuries and improve their health. And I believe a physical therapy practice could be a very successful business. This would involve renting space in a medical office, hiring qualified staff, and providing a wide range of services. I believe this business would be successful because there is a real need for it in the community. It would also be very rewarding to assist people in recovering from injuries and improving their overall health. These are just a few of the potential business opportunities that interest me.
Question 2:
I choose to investigate and pursue the idea of starting my training program for young athletes in the Oakland area. I choose this business idea since I am passionate about working out/training, sports, and helping others. Unfortunately, several existing businesses compete directly with the business idea I am interested in pursuing. These businesses include private training programs, sports academies, community youth programs, personal trainers, and fitness programs. While these businesses provide some of the same services as my proposed business, there are several ways in which I can differentiate my business from the competition.
I can differentiate my business from the competition by providing a more personal training experience for each athlete. I would get to know each athlete personally and tailor my training program to their specific needs and goals. I could accomplish this by instructing the athletes and teaching them how to achieve their full potential. For instance, if an athlete is struggling with their confidence, I could provide them with extra support and encouragement (Gronroos, 1994). Or, if an athlete has a specific goal they are trying to achieve, I could create a personalized training program to help them reach that goal. This would create a more customized experience for each athlete and set my business apart from the competition.
Another way I can differentiate my business from the competition is by offering a sliding scale payment option to make my services affordable for all athletes. This would be a valuable addition, as many families in the Oakland area are struggling financially. If I had a sliding scale payment option, I could assist more athletes in obtaining the required training. In addition, this would give my business a competitive edge, as many other businesses in this industry do not offer this payment option.
Finally, I could involve community leaders and local businesses in my program. This would create partnerships that would benefit the athletes and the businesses involved. For example, I could collaborate with a grocery store that can provide athletes with healthy food options.This would help the athletes eat better and perform at their best while supporting a local business. I believe this community involvement would benefit everyone and make my business stand out from the competition (Corbett & Le Dantec, 2018).
I believe I can successfully differentiate my business from the competition by offering a more personal training experience, a sliding scale payment option, and involving community leaders and local businesses. These are just a few examples of how my firm may be distinctive and beneficial to athletes in the Oakland region.
Question 3
There are several reasons why I am interested in starting my own business. First, starting my own business would give me the opportunity to be my own boss and have more control over my work schedule. This is important to me because I value my independence and autonomy. Studies conducted by psychologists have shown that people who feel a sense of control over their work are happier and more productive.
Second, starting my firm would allow me to further indulge in my desire to assist others. I would be able to design a training program that is tailored to each athlete’s specific needs and assists them in reaching their full potential. My overarching goal would be to improve the athletes' physical performance as well as their mental and emotional well-being. This is something I am passionate about since I believe that everyone can succeed in life if they have the right assistance.
Finally, starting my own business would be an investment in myself. I would be able to test my skills and knowledge and see if I can run a successful business. Self-investment is important to me as it allows me to grow as a person and attain new skills (Durojaye, 2020)). It also allows me to take risks, which can lead to new opportunities and experiences. The experience I gain from starting my own business would be invaluable and would help me reach my long-term goal of becoming a successful entrepreneur.
References
Corbett, E., & Le Dantec, C. A. (2018, April). The problem of community engagement: Disentangling the practices of municipal government. In Proceedings of the 2018 CHI conference on human factors in computing systems (pp. 1-13).
Drucker, P. F. (1985). Innovation and entrepreneurship Harper & Row. New York.
Durojaye, M. O. (2020). Entrepreneurial Skills Development for Exploits in Business and the Prospects of Information and Communication Technology Integration. International Research Journal of Innovations in Engineering and Technology, 4(2), 52.
Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
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