Business Plan to Implement Wrestling Programs at Universities
Question
Business plan to implement wrestling programs at universities. Must be 6 pages long in APA format with 5 citations. Please include information from 3 attachments below. 1.Outline 2.PowerPoint 3.Proposal


Solution
Business Plan to
Implement Wrestling Programs at Universities
In the US, the nurturing of sports talent and enhancement of
athletic competitions among university teams have been one of the most cultural
and lucrative activities for more than a century. Games such as football and
basketball have been part of this athletics culture, with many talented and
needy students being given scholarships to play for particular teams. In
return, the students grow these talents into professionals while combining
college education as a key to other opportunities if an individual is not
interested in the athletics profession or for some reason such as an injury is
unable to play anymore. Therefore, talent and education have been critical in
athletics and sports across American universities and colleges. Although there
have been concerns about compensation, especially in the rise of most
universities using the opportunities to earn more from the competitions while
underpaying or under compensating university players, there are still more benefits
to such sports that enhance the development of career and discipline in the
athletes.
One such sport which is popular though under-reviewed
includes the wrestling sport. Most of the limelight is on American football and
the basketball leagues across America. However, when it comes to wrestling, the
most covered events include the championships of professional WWE, among others
(Bhasin, 2022).
Therefore, this bossiness plan entails a review of what it entails to set up a
university wrestling team, marketing strategies, financials involved, sources
of funding, and an operational method to enhance the benefits of the game. The
main aim is to develop a comprehensive business plan that can help a university
without a wrestling team know what is needed and the costs associated with the
sport to maintain and train a team. In addition, the overview will help the
universities not participating have a template that can guide budgeting and
resourceful information on how to handle the team. The statistics and
information obtained for this business plan are mainly based on previous groups
engaging in the sport and their estimations on uniforms, traveling, player
welfare, and the overall cost of running a wrestling team.
Overview of the
Wrestling Sport in American Universities
The wrestling sports in American universities have a long
history stretching back to 1928 (Athletic Scholarships, 2022). This year, Oklahoma
State University became the national champion under the NCAA agency (Athletic Scholarships, 2022).
The team had a long history of dominating the sport until recently, when Penn
State University overturned it to become the most performing team in the last
five games, winning the title (Athletic Scholarships, 2022). However, this has not
been the case, and more universities could participate in the championship and
be competitive if more work is put in. Sponsoring a wrestling game or building
a team is not cheap. However, through a good balance between winning and profit-making,
the team can substantially attract good funds and revenue that can enhance
sustainability in the long term and good performance. Besides, such an
opportunity gives the students the ability to get scholarships for their
education and combine talent with the knowledge, which is crucial in the
individual’s broadening of opportunities and learning process that enhances
critical thinking and better management of finances, among others.
Currently, there are five main programs or divisions
attracting the wrestling teams in American colleges. In Division 1, 78 teams
are participating (Dosh,
2016). In divisions 2 and 3, 64 and 109 units participate, respectively
(Dosh, 2016).
Besides these two teams, 62 junior colleges participate (Dosh, 2016). Another league
title, NAIA, also attracts 68 teams participating in the wrestling sport.
Overall, there are about 5000 schools that do not have any wrestling programs,
especially American university colleges (Dosh, 2016). Therefore, this business plan aims to
prove a business template that includes a comprehensive analysis of the costs,
marketing initiatives, and operationalization plan for these schools to
consider the opportunity of forming wrestling teams and increasing the level of
competitiveness in the various national wrestling leagues and championships.
Besides, such sports involvement by the universities can enhance building a
brand reputation for the college to increase local, foreign, and diverse
cultures. However, although reputation and drawing attention benefit the
universities, it does not work for them for the university students. Instead,
it can help highlight the most talented people in the wrestling sport who could
be selected by various professional bodies to advance their careers in the
sport (Bhasin, 2022).
Besides, such leagues and participation in wrestling sport also attract the
scholarships to the team members, which can increase the advancement and
educational opportunities for the beneficiaries of the scholarships.
Mission
The primary mission of this wrestling business plan includes
implementing wrestling for schools for all sexes that can attract more students
to the university, increasing the number of scholarships, and provision of a
ready template plan for university institutions across America to consider
implementing.
Objectives
1.
To give American universities without wrestling
programs more attractive to potential students and highlight programs offered
at the institutions
2.
To increase the athletic scholarships offered to
many students across the American universities
3.
Widen the range of college athletics and sports
by adding wrestling sport to institutions that do not have it
4.
To provide a business plan entailing a breakdown
of estimated costs of setting up and running a wrestling team in the US
university competitions and leagues
Marketing Plan
Sports in America have attracted many sponsorships,
revenue/profit sharing deals with media companies broadcasting or showing the
matches live to their fan base, and interested funders aiming to advertise
their products through the games, including the wrestling sport. Besides, there
is more revenue from some innovative teams and charging a small fee from gate
charges to watch the games in various stadiums or arenas and sell merchandise
to the fans. Therefore, there has to be a balance between ensuring that the
team members are well motivated and trained well while also ensuring that the
costs of running the teams are lower and not interfering with the student’s
educational outcomes in the games. In this case, if more university teams can
start a program and make it competitive, it can really attract many fans and
enhance its publicity in the national arena, which could also strengthen the
diversity in the other professional championships once an individual joins such
teams from the university wrestling interest. Offering scholarships to the team
members can help in reaching this goal. However, other compensation packages,
especially if the unit is making good profits from the proceeds, can help
motivate the members and attract more people. Besides, through the increasing
fan base and attention as more universities join the wrestling teams, the
universities will be able to market their programs and even attract more
students who can broaden their academic goals of educating as many people as
possible while increasing their financial stability as a secondary goal.
Financial
Overview and Budget
The wrestling team start-up is not cheap. However, with
various partnerships and widening of funding of the sport through engaging in
revenue activities, the costs could be funded sufficiently, and with the right
balance between performance and profitability, the team could realize
self-sustenance in the future. Averagely, Division 1 wrestling alone costs
about $500000 US dollars to $750000 to start the team and operationalize it for
playing (Level Changer, 2020).
This includes a total estimation of the cost of buying uniforms, paying the
trainers and team staff, logistical fees, and welfare of the team members,
among other expenses. The implication, therefore, is that the teams
participating in the lower divisions, such as two, three, and junior colleges,
could even cost less. In the last four years, the analysis of 70 Division 1
programs was surveyed and evaluated the cost of starting a start-up and running
the team. As a result, the 70 teams had spent $32 million annually during the
four years (Level Changer, 2020).
Budget Breakdown
This overview will entail the primary needs of the teams that
can be sponsored by the universities and an approximate cost needed before
operationalization. Due to variability, some other costs might be excluded, but
the plan offers a general overview that can help implement. Firstly, the teams
need good uniforms to use annually. There are no standard charges for each uniform
for the entire group due to the differences in sizes and weight classes.
Therefore, most of the cost of the uniform was averaged independently. In this
case, a team consists of around 29 to 30 athletes (NWCA, 2016). Each athlete will need a wrestling
helmet and accompanying suit that costs approximately $300. Considering there
are about ten different weight classes in a kit and the number of members in a
team, it is estimated that the total cost for the group’s uniforms could be
around $8700 (NWCA,
2016). For the sports gear, shoes for the wrestling sport cost an
average of $80. Other safety gear such as mouth guards, knee pads, cups, and
jockstraps can combine for around $150 per person. This can be multiplied by
the 30 people on the wrestling team. Besides this, the team will need to travel
to other institutions across the US to participate in wrestling competitions.
During travel, the group members also have to eat and sometimes have a place to
sleep. In this case, an option of a charter bus costing between $110-$180 per
hour and $1000-$1700 per day was the most considerable (NWCA, 2016). Other options include a minibus which
costs $95-$160 per hour or 950-$1500 per day (NWCA, 2016). However, these prices for hiring the
means of transport do not include the cost of gas and the driver, which varies
substantially. In the case of sleeping, the hotel fees can differ due to
differences in cities or the location of universities. However, the average
cost of feeding 30 people for one meal is around $330-$400 (NWCA, 2016). The number of
scholarships for teams in various leagues also differs. In Division 1, the
maximum number of scholarships awarded to team members includes 10. In division
2, they include 9; and in NAIA, it is a maximum of 8 full-ride scholarships (Athletic Scholarships, 2022).
For JUCO, it has about 20 scholarships (Athletic Scholarships, 2022). Therefore, in a team
composed of 29 members, only nine can be eligible or selected for scholarships.
References
Athletic Scholarships. (2022). The History Of Wrestling.
Athleticscholarships.net. Retrieved 2 May 2022, from
https://www.athleticscholarships.net/history-of-wrestling.htm.
Bhasin, K. (2022). Triple H Is Trying to Build a Pro
Wrestling Pipeline From the NCAA. Bloomberg.com. Retrieved 2 May 2022, from
https://www.bloomberg.com/news/articles/2022-04-03/wwe-is-building-a-pro-wrestling-pipeline-for-ncaa-athletes-to-find-fame-in-ring.
Dosh, K. (2016). The Future of Collegiate Wrestling Isn’t
At Division I Level. Forbes. Retrieved 2 May 2022, from
https://www.forbes.com/sites/kristidosh/2016/03/17/the-future-of-collegiate-wrestling-isnt-at-division-i-level/?sh=4d7b974f2fcc.
Level Changer. (2020). How Expensive is an NCAA Division:
Wrestling All-American?. LevelChanger. Retrieved 2 May 2022, from
https://www.levelchanger.com/blog/2020/08/14/how-expensive-is-an-ncaa-wrestling-all-american-2019.
NWCA. (2016). Starting a New Wrestling Program?.
NWCA. Retrieved 2 May 2022, from https://www.nwcaonline.com/growing-wrestling/starting-new-program/.



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