The Emirates Airline Information Systems

The Emirates Airline Information Systems

Emirates airline has experienced tremendous growth over the years, with 50,000 highly qualified employees living and working in Dubai and a turnover of over 18.4 dollars, representing an increase of 7.5% over the previous year (O'Connell, 2011). The company flies more than 2000 passengers per week to different destinations consisting of 55 countries. Moreover, the company has a fleet of modern aircrafts. As a result, it has been selected as the longest nonstop commercial flights provider. Squali (2014) states that the Emirates has been rated as an award-winning international carrier constituting of rapidly expanding and successful companies. The airline's ranking was based on the efficiency of the fleet of aircrafts, their financial performance, and their operational performance. The Emirates IT group provides ground-breaking information systems management solutions integrated into the airline's systems attracting 2200 employees and an investment of 200 dollars in information systems (Ali, 2014). The system's efficiency is based on the use of reliable systems of shared information system architecture that allows sharing of information on a common platform. The systems aim to improve the company's operations, help the company market its brands, help in decision making, improve business processes, and attract and maintain customers.

The airline aims to offer affordable services to attract and retain customers while still maximizing profits. However, based on the number of destinations, the competitive business environment, and the threats from other entrants, the management cannot make accurate and informed decisions on what market to enter and which one they should avoid. In order to enhance the decision-making process, an executive support system is used. The system is integrated into the company’s information system for data collection and analysis for long-term and short-term decision-making. The features of these systems are designed for management activities on the operation level. The executive decision system helps the airline’s management decide on new routes to open up and the type of airplane that would fit the target market's needs. This information system is helpful as it helps the management in making accurate and informed decisions.

The emirates airline also uses the management information system. This system helps the management by providing information on shareholders' relationships, profits, dividends, and decisions that moderate the company's performance. Moreover, the system also summarizes the day-to-day transactions based on the necessary strategic decisions for success. Ticket booking can be a tedious process if done manually, hence the use of the transaction processing system that is integrated into the company's information system. The transaction processing system is mainly used by human resources, sales, marketing departments, accounts, and finance. It also improves the booking experience by collecting customers' data and generating their tickets and bill. This process is more accessible, fast, and reliable.

Information system technology is essential in airlines as it helps in ensuring that all resources have been fully utilized effectively. For instance, computers have made information sharing easier, enabling managers to make informed decisions. Emirates airline aims at creating customer experience across different destinations through quality services (Mutuku, 2018). Therefore, to achieve their objective, the airline's information technology has helped employees gain relevant skills through knowledge management, effective communication, and enhanced operations efficiency. These improvements have helped the airline by giving them a competitive advantage in the global market.

References

Ali, A.J. (2014). Innovation, happiness, and growth. Competitiveness Review, 24 (1), 2-4.

Mutuku, C. (2018). Positive impact of adopting information technology in enhancing organizational behavior of Emirates airline. GRIN - Buy academic papers and publish yours for free. https://www.grin.com/document/426905

O’Connell, J. F. (2011). The rise of the Arabian Gulf carriers: An insight into the business model of Emirates Airline. Journal of Air Transport Management, 17(6), 339-346.

Squalli, J. (2014). Airline passenger traffic openness and the performance of Emirates Airline. The Quarterly Review of Economics and Finance, 54(1), 138-145.